SEO for AI & Answer Engine Optimisation
Are you panicking about AI yet? It is time to adapt your content strategy for the explosive era of AI-powered search engines and get ahead of the competition – I can help!
The AI Search Revolution
AI search engines and answer engines like Google’s AI Overview and ChatGPT are rapidly transforming how people discover information online. Google has experienced its first major blow on the stock market, and is yet to stay fully competitive by fully rolling out their new ‘AI Mode’. This new landscape of AI-powered search creates both challenges and opportunities for businesses looking to maintain and improve their online visibility. As the new era of AI explodes, it’s certainly raising a lot of questions and panicked emails about the future of our website traffic.
Unlike traditional search engines that provide a list of links, answer engines generate direct responses to user queries by synthesising information from multiple sources. As a result, many businesses have already noticed fewer website visits as users read the results directly in AI and no longer click around to find the answers. This fundamental shift means that SEO strategies must evolve to ensure your content not only ranks well but is also selected by AI as a trusted source for generating answers.
Why AI SEO Matters…Now
AI search is no longer a future consideration—it’s here today and rapidly becoming the primary way people find information. Businesses that adapt their content strategy for AI search engines will gain a significant competitive advantage, capturing visibility and traffic that traditional SEO approaches alone can no longer secure.
I help businesses navigate this transition, ensuring your content is optimised not just for traditional search results but also for the new generation of AI-powered search engines and answer engines that are reshaping the way we find information.
Answer Engine Optimisation
Answer Engine Optimisation (AEO) extends beyond traditional SEO to focus specifically on optimising your content to be sourced and featured in AI-generated answers. This requires an understanding of how AI systems evaluate, select, and synthesise information from across the web.
My approach to AEO is built on research into how AI models like those powering search engines actually work, what types of content they prioritise (for your industry/topic), and how they determine which sources to trust and feature in their responses.
By implementing AEO strategies, your content stands a higher chance of being featured in AI-generated answers, providing your business with a new channel for visibility that goes beyond traditional search rankings.
The AI SEO Advantage
When content is properly optimised for AI search, it can receive prominent placement in AI-generated answers, creating a new avenue for visibility and authority that bypasses traditional ranking factors such as link networks.
Businesses that implement comprehensive AI SEO strategies now are establishing a competitive advantage that will become increasingly valuable as AI search continues to evolve and grow in popularity.
If you’ve been doing SEO the ‘white hat’ way already, by producing highly relevant, authoritative, well-structured content, you will probably already be at an AI engine advantage. My AI SEO services are not wildly different from traditional SEO because the type of content I would suggest for high performance is actually very similar. Good news for existing clients of mine!
As AI is an almost daily-evolving thing, this page may already seem out of date by the time you read it, so please just give me a shout and we can have a chat about what AI means for your business today. Don’t wait until you’ve been left behind!